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Videos

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SCHMITT on Heart to Heart

Schmitt discusses Big Think Strategy and his other works on Korea's Global TV Network Arirang.

 

 

SCHMITT on “Killing the Sacred Cows”

Every organization takes certain assumptions for granted—and never questions them. SCHMITT argues that it is key for innovation to kill these “sacred cows.”

 

 

SCHMITT on Big Think Strategy

SCHMITT discusses Big Think Strategy in the context of the challenges that Starbucks is facing.

 

SCHMITT on FT.com

Day 1. Experiential marketing

In an online executive education course for the Financial Times, SCHMITT explains how important it is to provide a great experience for your customers.

 

Day 2. Key concepts in experiential marketing

SCHMITT explains the five ‘Strategic Experiential Modules’ - and how to provide them to the customer.

 

 

 

Day 3. The framework for managing customer experience

SCHMITT explains the framework for managing the customer experience.

 

 

 

Day 4. Implementing the customer experience

SCHMITT takes the a tour of flagship retail outlets in Manhattan that use experiential marketing.

 

 

 

Day 5. Using experience to drive bottom line growth

SCHMITT describes how experiential marketing affects sales.

 

 

 

SCHMITT on the Daily Show with John Stewart

SCHMITT explains how to create a new image for your brand on Comedy Central's The Daily Show.

 

 

 

SCHMITT on Brand and Experience

While he was staying at the Park Hyatt Hotel in Tokyo, SCHMITT sat down with a film crew to share valuable insights on the future of branding and experience management.

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SCHMITT on Creativity

Here's a preview of SCHMITT's latest ideas on organizational issues of creativity and innovation.

 

 

SCHMITT Gets a Haircut

The silent film classic. As a follow-up reading we recommend the "Haircut Episode" in Big Think Strategy Chapter 2, pgs. 40-41.