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SCHMITT has launched a YouTube Channel in which he dissects brands and the customer experience. |
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Watch SCHMITT’s interviews conducted by the Financial Times, Thinkers 50, and The Daily Show with Jon Stewart. |
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Want to hire SCHMITT? Watch excerpts of his recent appearances at business events. |
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Marty Homlish, Global CMO of SAP, talks with me about how SAP's clear purpose relates to the story of City Island. |
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FT.com presents a 5-part lecture series on experiential marketing by Schmitt. |
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SCHMITT discusses Big Think Strategy in the context of the challenges that Starbucks is facing. |
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Shi Zhang, a marketing professor at UCLA's Andersen School of Management, talks with me about brands in China. |
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McGraw Hill interviews Schmitt on Big Think Strategy, leadership, and the customer experience. |
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Every organization takes certain assumptions for granted—and never questions them. SCHMITT argues that it is key for innovation to kill these “sacred cows.” |
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Jin Han on fashion at the MAMA afterparty |
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The Daily Show
with
John Stewart |
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SCHMITT at SAP |
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Singapore Professor and Fashionista Jin Han finds the fashion at the 2009 MAMA (the 2009 Mnet Asian Music Awards) afterparty quite "homogenous." |
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SCHMITT explains how to create a new image for your brand on Comedy Central's The Daily Show.
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SCHMITT participates in a roundtable discussion with SAP
executives on technology branding. |
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