Ensorsements of Big Think Strategy

"SCHMITT practices what he preaches. When cajoling business leaders to free themselves from cautious, predictable Small Think strategy, he thinks big himself: calling as witnesses not just Apple and Dove, but also Odysseus and Mahler. This book opens up minds—and tantalizing opportunities."

Sir Martin Sorrell,
Chief Executive Officer,
WPP Group plc

"Having worked with SCHMITT on strategy projects, I am delighted he has put his creative thoughts into a powerful, actionable toolkit. Big Think Strategy provides a much-needed fresh look at strategy. It is a must-read for leaders at all levels of the organization."

Dong-Bin Shin,
Vice Chairman,
Lotte Group

"There is a not a bolder, more creative thinker in marketing than SCHMITT; and so it is no surprise that Big Think Strategy is inspiring, informative, and immensely rewarding from start to finish. It makes a difficult but important area of business much, much easier."

Kevin Lane Keller,
E. B. Osborn Professor of Marketing
Tuck School of Business,
Dartmouth University

"'Big-picture decision' making can be considerably more difficult than ordered, analytical problem solving. SCHMITT not only covers big-picture idea generation, but also offers tangible yet creative advice on how to bring these ideas to fruition. I highly recommend this book."

Dominique Hanssens,
Bud Knapp Professor of Marketing,
UCLA Anderson Graduate School of Management

"SCHMITT shows what it takes to drive creativity and innovation at the core of an enterprise. Whether in architecture or business, leadership requires thinking big and knowing how to carry an idea through to completion. Big Think Strategy shows readers how to break out of old habits and shake things up."

Daniel Libeskind,
Principal Design Architect,
Studio Libeskind

Reviews of Big Think Strategy

"The book...provides concepts that are easy to follow and stimulate the imagination..."	Jack C. Green, PhD, Graziadio Business Report
"...Schmitt dares you to get ahead and stay ahead by thinking big: exploring ideas beyond the confines of the conventional."	Jessica Tsai, Editor, destinationCRM.com
"Schmitt ...created useful templates for organizations to come up with ideas that could be big..."	Michael Fitzgerald, BNET
"Schmitt doesn't just throw out ideas without examples. He brings together companies that embody these ideas. Look at companies and brands like Dove, Apple, Whole Foods, etc. It's really good stuff...".	Tom Duff Duffbert's Random Musings
"like Schmitt’s blog, it’s a lot of fun"	Diane Brady Management IQ, Businessweek.com

Blogs on Big Think Strategy

"...a fun, inspiring read on reinventing business"	John Caddell, Shop Talk - Innovation, Marketing and Alliances
"...an interesting and thought-provoking book...laden with interesting examples...I enjoyed reading the book; Highly recommended!"	Dr. Kevin Desouza, Leveraging Ideas for Organizational Innovation
"He carefully breaks down his ‘think big’ approach to create simple tools that can be adapted and applied within any company"	Janaki, Twistntales
"nice discussion about innovation (radical innovation to be specific) and creativity"	Chris G. The Targeteer
"Schmitt believes that the key to thinking big is have guts, be passionate and have perseverance. I agree."	Rex Whisman Brand Champions
"great book to motivate any innovative thinker....This book belongs on the desk of every CEO."	Jeffrey Phillips Innovate on Purpose
"A great book..."	Henrique Abreu Bizz, Books , Brain and Bites
"We've enjoyed thought-provoking sparks from 'Big Think Strategy'."	Trinity Church Boston Trinity Next